EDDM — Every Door Direct Mail Services in South Jersey

Every Door Direct Mail (EDDM) is a USPS program that lets a mailer target every address on a chosen carrier route without a mailing list — the postal carrier delivers to the route rather than to named recipients. That makes it a practical option for a business trying to reach every household or business in a specific area, such as around a new storefront or an existing service radius.

PMC runs EDDM without requiring a client to supply or purchase a mailing list, targeting by carrier route instead. Because EDDM mail is prepared and presented differently than addressed mail, it also eliminates the annual mailing permit fee for clients who would otherwise need one — a savings of up to $450. Nonprofit postal rates are available for qualifying organizations running EDDM campaigns as well.

EDDM tends to fit businesses with a defined local footprint — retail, restaurants, automotive shops, medical practices, contractors, realtors, attorneys, and political campaigns are the verticals PMC most often runs EDDM for. Because the campaign is printed, prepared, and entered into the mail stream on the same Blackwood, NJ floor as PMC's presses and presort operation, an EDDM job moves from concept to delivered mail piece without a separate mail house in between.

EDDM works differently from a traditional direct mail campaign built off a purchased or client-supplied list: instead of targeting named individuals, it saturates a chosen carrier route, which makes it a practical fit for a business trying to build local awareness across a whole neighborhood or ZIP code in South Jersey or the greater Philadelphia metro rather than a narrow, pre-qualified audience. Because PMC prints the piece and prepares the EDDM mailing in the same building, a business can move from a printed design to a route-targeted mail drop without coordinating a separate mailing-list vendor at all.